7"x10" |
By Jim Hingst
A comprehensive guide to every facet of the vinyl sign and graphics business. Compiled, edited, updated and condensed from 54 Vinyl Graphics columns in Signs of the Times magazine into 39 chapters, Vinyl Sign Techniques is a tremendous resource. The book is divided into four sections: sales and marketing, materials, fabrication, and vinyl application and removal. There is something for everyone in the business, from management, to sales staff, to installers in the field. Every important aspect to running an efficient and profitable vinyl sign business is covered in detail, often including valuable charts, tables and photos for reference. Jim Hingst, a respected and experienced veteran of the printing and vinyl industries, offers the lessons that were 25 years in the learning. Your business will benefit greatly from the advice in Vinyl Sign Techniques. |
