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Books

Vinyl Graphics How To

9"x12"

More than 80 photos, many in step-by-step sequence, illustrate the techniques of properly registering, applying, repairing, reclaiming and removing vinyl graphics. Detailed captions and text as well as an updated vinyl products resource list make this a very comprehensive book. Larry Mitchell, the "Vinyl Graphics" columnist for Signs of the Times shows you how to make higher profits by: Applying vinyl graphics the right way Improving the quality of your work, eliminating mistakes in installation, choosing the right vinyl for the job, Using creative striping techniques, master the principles in Vinyl Graphics How-to. It's a terrific, inexpensive investment for growing your vinyl graphics business.
$14.95
Vinyl Sign Techniques

7"x10"

By Jim Hingst

A comprehensive guide to every facet of the vinyl sign and graphics business. Compiled, edited, updated and condensed from 54 Vinyl Graphics columns in Signs of the Times magazine into 39 chapters, Vinyl Sign Techniques is a tremendous resource. The book is divided into four sections: sales and marketing, materials, fabrication, and vinyl application and removal. There is something for everyone in the business, from management, to sales staff, to installers in the field. Every important aspect to running an efficient and profitable vinyl sign business is covered in detail, often including valuable charts, tables and photos for reference. Jim Hingst, a respected and experienced veteran of the printing and vinyl industries, offers the lessons that were 25 years in the learning. Your business will benefit greatly from the advice in Vinyl Sign Techniques.

$39.95
2008 Contractors Pricing Guide

8.5"x11"

The desktop, standard-sized version of the Signwriters pricing guides. The same information as in the mini and CD Sign Contractors Pricing Guides, the desktop guide includes pricing for artwork, banners, boat lettering, gold leaf, installation, labor, magnetic signs, Masonite letters, menu signs, pinstriping, plastic faces, letters and signs, plywood signs, race car lettering, repainted signs, vehicle lettering, vinyl letters and lettering, carved, routed and sandblasted wood signs and letters, real estate signs, digital printing, show cards, window lettering, screenprinted caps, visors and t-shirts, decals, flags and cloth items, iron-on's and transfers, posters and much more.
$34.95
2008 Contractors Pocket Guide

3"x5"

A miniature, pocket-sized version of the Signwriters pricing guides. The same information as in the regular and CD Sign Contractors Pricing Guides, the mini guide includes pricing for artwork, banners, boat lettering, gold leaf, installation, labor, magnetic signs, Masonite letters, menu signs, pinstriping, plastic faces, letters and signs, plywood signs, race car lettering, repainted signs, vehicle lettering, vinyl letters and lettering, carved, routed and sandblasted wood signs and letters, real estate signs, digital printing, show cards, window lettering, screenprinted caps, visors and t-shirts, decals, flags and cloth items, iron-on's and transfers, posters and much more.
$22.95
The Complete Guide to Truck Lettering, Pinstriping & Graphics

8.5"x11"

Now featuring 20 new gallery photos and a revised buyer's guide, this updated book shows you everything you need to know about vehicle lettering. More than 270 full-color photos take you step-by-step through the truck lettering process. The author relates his 25 years of experience with spirit and humor, the chapters covering: Estimating and selling, Designing the job
Conditions and location, Working with proper tools, brushes and paints, Techniques and tips, Pinstriping and decoration Vinyl lettering, Gold leaf process.
$29.95
Pinstriping & Vehicle Graphics

8.5"x7"

This book guides you through a basic pinstriping and a simple long-line project, and covers the skills you need to create your own unique designs. It also features step-by-step color photos that detail splatter and dry brush effects, sponge-applied graphics, cartoons and much more. As an added benefit, you'll find a 19-page gallery that showcases full-color photos of some of the best examples of pinstriping to be found.
$21.95
Mastering Layout

10.5"x8"

This best-selling book covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. Over 80 illustrations demonstrate "before-and-after" results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.
$27.95
Sign Design & Layout

8.5"x11"

This book is a primary, practical approach to sign design. With 485 sample designs, it covers the basic principles of layout, lettering styles, reverse panels, borders and space fillers, logos, trademarks and more.
$21.95
Commercial Sign Techniques

9"x12"

In more than 250 full-color photos, this book covers, in step-by-step format, the techniques used by the world's leading signmaking experts to fabricate the kinds of signs commercial signshops make every day: Vinyl graphics (by Larry Mitchell), Carving, painting and gilding wood signs (by Nancy Beaudette & Noëlla Cotnam and James Mitchell), Pinstriping (by Steve "The Wizard" Chaszeyka), Airbrush sign painting (by Bill Jonas), The art of graining by faux finishing (by Ina Brosseau Marx, Allen Marx and Robert Marx), Banners (by Don Dozier), Screen printing a flat sign (by Mark Goodridge). Learn different techniques and diversify your business. Your ability to create more valuable signs for your clients will earn you higher profits.
$39.95
How to Estimate and Price Signs

8.5"x11"

Pricing guides offering national averages for the prices charged for sign work are valuable, but they don¹t tell the entire story. This new book teaches you how to arrive at your own pricing, based on cost estimates, predetermined mark-ups and profit margins. Once you¹ve learned how, you can calculate your own prices that will guarantee the profit margin you want. Let the other guy do the job for less when you know it would be break-even or unprofitable for you. This is one of the most inquired about areas in the entire sign industry ‹ how much should I charge? Make sure you are charging enough to make an acceptable profit.
$19.95


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